Our purpose is to unlock the power of brands, organizations, and people to accelerate the transformation of economies and society at large.

Migrating birds fly in a v-shape and take turns at the front despite no obvious benefit to the individual. Like birds, we get the most lift and do our most impactful work when we’re deeply aligned with others around a north star that guides our strategy, culture, behavior and decisions.

Vee aligns people on purpose to unlock their individual and collective potential, so they can fly higher.

Purpose drives engagement and advocacy. It unlocks innovation and performance. It takes stakeholders from ‘me’ to ‘we’ and is critical for successful change initiatives. And, it’s never been more important to accelerate transformation.

We deliver Transformation by Design through a proprietary people science and data-powered methodology combined with deep subject matter expertise and global industry experience. Our approach is purpose-fueled, human-centric and context-driven. It combines art and science to drive the alignment that build brands and organizations that unlock potential, drive innovation and sustain growth.

Our founders and team have deep expertise in branding, innovation, design, organization design, executive search & recruitment, people science, data science & engineering, digital & data product development, enterprise software & application development. With insights from research and our own experience, we’ve developed a unique framework and methodology to provide consulting and build products to help C-suite and senior leaders understand and implement the change required to operationalize their Purpose and transform.