Vee aligns people on purpose to unlock their individual and collective potential

Our Story

Vee took flight with inspiration from birds.

Migrating birds fly in a v-shape and take turns at the front despite no obvious benefit to the individual. Like birds, we get the most lift and do our most impactful work when we’re deeply aligned with others around a north star that guides our strategy, culture, behavior and decisions.

Vee aligns people on purpose to unlock their individual and collective potential, so they can fly higher.

Purpose drives engagement and advocacy. It unlocks innovation and performance. It takes stakeholders from ‘me’ to ‘we’ and is critical for successful change initiatives. And, it’s never been more important to accelerate transformation.

Our approach

Our approach is purpose-fueled, human-centric and context-driven. It combines art and science to reimagine how to drive alignment and build organizations that unlock potential, drive innovation and sustain growth.

Our founders and team have deep expertise in branding, innovation, design, organization design, executive search & recruitment, people science, data science & engineering, digital & data product development, enterprise software & application development.

With insights from research and our own experience, we’ve developed a unique framework and methodology to provide consulting and build products to help C-suite and senior leaders understand and implement the change required to operationalize their Purpose and transform.

More select clients we’ve worked with

GM logo
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McDonalds
MasterCard logo
Toyota logo
Nissan Logo
P&G logo
Groupe Renault logo
Philips logo
Clorox logo
Microsoft logo
BMW logo
SCAD logo
HP logo
box logo
Whirlpool logo
Pepsico logo
Lowe’s logo
CCS logo
ArtCenter logo
Philadelphia University & Thomas Jefferson University